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Today’s Topics Are:

- ChatGPT & AI Tools Gaining Ground in Search Market
- Apple Urged to Remove AI News Feature After False Summary

ChatGPT & AI Tools Gaining Ground in Search Market

Key Points:

1. AI chatbots like ChatGPT are challenging Google’s search dominance.

2. Finance websites see the most LLM-driven traffic, with blog posts as the primary content.

3. Product pages have low visibility in AI search results, affecting e-commerce.

4. AI referral traffic is growing rapidly, with a projected 20% share of total traffic in a year.

Story:
A study by Previsible shows that AI models like ChatGPT are becoming significant traffic sources, especially for finance sectors, with blog posts driving most visits. However, product pages are rarely featured. AI referral traffic has been growing exponentially, signaling shifts in online search behavior.

Conclusion:
AI-driven traffic is poised to impact the search market further, with significant growth expected in the coming months. Businesses should adapt strategies, particularly in e-commerce, to capitalize on this new traffic source.

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Apple Urged to Remove AI News Feature After False Summary

Key Points:

1. Apple’s new AI feature falsely summarized a BBC story, triggering backlash.

2. Reporters Without Borders demands Apple remove the feature.

3. The feature has misrepresented information, such as a false headline about Netanyahu.

4. Concerns about AI's immaturity and reliability in news reporting.

Story:
Apple's new AI tool that summarizes news reports has been criticized for spreading misinformation. Following a false summary of a BBC story, Reporters Without Borders urged Apple to remove the feature. It has also caused confusion by misreporting headlines, raising concerns about AI's role in disseminating reliable news.

Conclusion:
While AI has potential in news delivery, this incident underscores its current limitations, particularly in handling sensitive information. Until AI can be more reliable, it may not be suitable for news summaries without human oversight.

That was it for this Weeks News, We Hope this was informative and insightful as always!

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